Nokia’s Malvern Office To Close; Our Brave New World!

Traffic.com is  company located in Malvern that will be closed according to Nokia.  I found that information over at Philly.com  ( Thanks Mr. DiStefano).

I’m sorry for the folks that are losing their jobs due to downsizing by the company but their plans are to get leaner and meaner.  Here is a bit of their press release:


– Review the long-term role of its manufacturing operations in Salo, Finland, Komarom, Hungary, and Reynosa, Mexico. These factories are expected to continue to play a key role in serving European and North American smartphone customers, but the plan is to gradually shift their focus to customer and market-specific software and sales package customization. It is estimated this would have an impact on the number of personnel in 2012, with no impact in 2011. Nokia will engage in discussions with employee representatives and stakeholders in these sites, and expects to have more visibility into the possible headcount impacts in the first quarter of 2012.

Nokia previously announced its plans to create a Location & Commerce business consolidating location assets including NAVTEQ and Nokia’s social location services operations. As part of consolidating this business, Nokia has identified potential synergies and opportunities to increase effectiveness through automation. Location & Commerce is responsible for driving the delivery of the world’s best digital mapping content, location platform and social-location experiences. Nokia plans to concentrate its Location & Commerce development efforts in Berlin, Boston, Chicago and other supporting sites, and plans to close its operations in Bonn, Germany and Malvern, US.

Nokia is also starting consultations with employees in Sales, Marketing and Corporate Functions, in line with Nokia’s earlier announcement on April 27, 2011.

“We are seeing solid progress against our strategy, and with these planned changes we will emerge as a more dynamic, nimble and efficient challenger,” said Stephen Elop, Nokia President and CEO. “We must take painful, yet necessary, steps to align our workforce and operations with our path forward.”

“Europe is core to Nokia’s future. In addition to our headquarters, we have a strong R&D presence in Europe. We have four major R&D sites in Finland and two major R&D sites in Germany, as well as Nokia Research Centers and other supporting R&D sites in Europe. Nokia also retains a strong local presence in our many sales offices throughout this region, as well as our operations in Salo and Komarom,” said Elop.

There you have it, Boston and Chicago are in, Malvern is out.

The only thing that bothers me about this development is it points to what is going to happen in the future when humans aren’t needed anymore.  For example in this case there were a lot of people who were engaged in mapping, once the maps are created and the information is downloaded into a computer- the human aspect of the job is virtually complete.  Imagine how many other jobs will be unnecessary in the future as computers take over our world.

I have objected before to the dangers of computers and robotics.  Yet here I am sitting on my computer typing about the dangers of computers sucking pertinent facts and figures from humans.  Once the library is complete who will need us?

Machines can tell if we are sick. They can educate us.  They can keep us informed with information on our daily drives.  Machines are even said to be able to read our most private thoughts- even though at this point I think we are still safe from being wholly exposed  but that isn’t to say that it won’t be possible for a machine at some point in the near future to recognize patterns that identify certain basic wants and needs.

Then where will we fit in as humans in this brave new world?

I’m just asking!



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